At Penn Creative, we’ve made a special commitment to serving clients in the life-saving areas of laboratory animal science, life sciences, biotech, healthcare, and related fields. These important fields make a positive difference in our world, and all of us at Penn Creative feel good about that!
Our Clients Include …
How It All Began ...
We started working with two healthcare nonprofits in 2012, Kids With Food Allergies and the Asthma and Allergy Foundation of America. Our company founder, Sierra Skidmore, has a child with severe food allergies and asthma, so supporting these organizations was a natural fit! We helped both nonprofits write and design their newsletters, annual reports, handouts and more. We also gained valuable experience writing about complicated health topics in plain language.
“When my son was diagnosed with severe food allergies and asthma, I knew I needed to get educated—and fast. I found Kids with Food Allergies and the Asthma and Allergy Foundation of America to be invaluable resources as a parent struggling to keep my child safe in the face of a daunting diagnosis. From that point forward, I made it my mission to support healthcare organizations so they could help other parents in situations like mine,” says Sierra Skidmore, Penn Creative’s Founder and Creative Director.

Newsletter writing and design for Allergy and Asthma Foundation of America.
In 2017, we got our first opportunity to work with a client in the laboratory animal science field, providing graphic design, writing and marketing strategy to Quakertown, PA-based Animal Specialties and Provisions (ASAP). We continue to work with ASAP daily—doing everything from keeping their website updated, to writing and designing marketing emails, to PowerPoint presentations and beyond!
Jenny Strauss, one of Penn Creative’s owners, is exceptionally enthusiastic about this industry. She says, “I am fascinated by the laboratory animal science niche! I met Deb Benner, the President of ASAP, through her mother-in-law. One day, I got around to asking Deb what she did. She said, ‘I sell rat food. What do you do?’ I said, ‘I’m in marketing. I help people do things like figure out how to sell more rat food!’ We were both intrigued and an enduring partnership was born. I now see rodents and other animals as healthcare heroes and have dedicated myself to learning the lab animal science lingo, the industry players, and how to write marketing material for this audience.”

On a weekly basis, we create emails for ASAP—including writing, photo sourcing and graphic design.
Soon after we started working with ASAP, we were hired to write blog posts for Peroxigard, a Canada-based subsidiary of Virox, which manufactures a one-step disinfectant cleaner for life sciences clients. Since then, we’ve added Penn Medicine, Wolters Kluwer Health, IOP Publishing and a start-up genomics company to our client roster.
More recently, in 2023, we were retained to design and edit a brochure for
Ultra Labs Philadelphia, a state-of-the-art, eleven-story building with predesigned and engineered infrastructure for
cGMP manufacturing facilities, BSL2 labs, and office space. And most recently, in October 2024, Penn Creative was hired to create a
trade show booth backdrop, company brochure
and other marketing materials for
W.F. Fisher and Son to use at the 75th
AALAS National Meeting.
We're truly passionate about supporting the critical advancements to human and animal health made possible by these professions and look forward to working with many more clients in life sciences, healthcare and related fields. We invite you to get in touch!
Flyer writing and design for Kids With Food Allergies.
“Penn Creative enhances our projects by not only providing stellar graphic design, but also proofreading, editing and recommending improvements to our content.”
– Lynda Mitchell, Founder of Kids With Food Allergies
Website writing, design and everyday upkeep for Animal Specialties and Provisions.
“Penn Creative knows our industry! From keeping our website updated to helping us plan events, they take our marketing strategy to the next level.”
– Deb Benner, President of Animal Specialties and Provisions (ASAP)
Digital brochure editing and design for Ultra Labs Philadelphia.
“Hire this team for a collaborative, timely, and professional product. They are experts and their rates are very reasonable.”
– Richard Hayden, Partner at PHL Next Stage Med & Co-Developer of Ultra Labs Philadelphia
Penn Creative owners Jenny Strauss (left) and Sierra Skidmore at the 2018 AALAS National Meeting in Baltimore. Jenny is a member of National AALAS and the Delaware Valley Branch of AALAS and regularly attends their events.
Our Services
City skyline
Writing and Editing
We’re never at a loss for words. We have writers and editors on staff and on call to fulfill every copywriting need, from brochures and marketing emails to presentations and websites. We also ensure our writing adheres to health literacy guidelines when required.
City skyline
Graphic Design
Whether you need a sell sheet, postcard or a monthly magazine, we’ve got the knowledge, experience and connections to make sure you get the best product for your money. We can create your website, e-newsletters, social media graphics and online marketing campaigns, too.
City skyline
Marketing Strategy
We can guide your marketing strategy to help you reach specific business goals. We'll also ensure your marketing efforts align with your brand, mission, values and vision.
We Can Help You With All Types of Projects, Including ...
- Advertisements
- Annual Reports
- Banner Ads
- Blog Posts
- Brand Development & Refresh
- Brand Guidelines
- Brochures, Flyers & Invitations
- Business & Product Naming
- Business Cards & Stationery
- Circulation Campaigns for Magazines
- Direct Mail
- Event Branding
- Event Planning
- Evites
- Logos
- Magazines
- Marketing & Ad Campaigns
- Marketing Campaign Slogans
- Marketing Emails
- Media Planning & Placement
- Menus
- New Product Launches
- Newsletters
- Packaging
- Presentations
- Press Kits
- Press Releases
- Research & Consultation
- Resumes & Cover Letters
- Sell Sheets
- Signage
- Slogans
- Social Media
- Trade Show Booths
- Websites
- And More!
“I’ve been working with Penn Creative for several years and cannot recommend them enough. They are my go-to designers whenever I need high-quality marketing materials made promptly.”
— Nick Maurer, Advertising & Promotions Specialist at Lippincott HCP Access, Wolters Kluwer
A Sample of Our Work
We understand the challenges of not enough time and not enough in-house expertise to get it all done. That’s where we come in! We'll invest in getting to know you and your business goals. Give us a call and let's get your next project off to the races!
Commercial for Animal Specialties and Provisions
"About Us" video for Wolters Kluwer Lippincott® HCP Access
Many creative agencies are not interested in working with clients in lab animal science, healthcare and related fields.
We are!

Jenny Strauss, Owner
Interested in learning more about our services? Want to run an idea by us? Send a message! It will not go into the email abyss. We'll really receive it and respond promptly.